Social Media has become a powerful tool for reaching people across the world. By the day, millions of people flock to social networking sites like Facebook and Twitter to connect to people within their social circles, play games, make new friends, or simply express their thoughts and ideas. This huge amount of traffic in social networking sites makes them a viable spot for creating business leads.
Facebook and Twitter offers a variety of features for connecting to people and these bring huge potential for building the ideal market for your business. Here are a few tips on how you can generate leads using these social networking sites.
Harness the potential of chatting
Talking to people in real time using social media is one of the most promising ways of finding leads. On facebook, you can post helpful info relevant to your product (not the product as some people often ignore this). Make your posts visually appealing and informative to solicit reaction or feedback from friends. You can pick up from there and probably strike up a conversation with interested parties. On Twitter, you can create micro-blogging spots where you can host chats that can be followed using hashtags.
Provide links to your website
You can share engaging content from your website which contains a link to your homepage or ideally a specific product page. Make sure that all content shared are visually engaging, giving greater likelihood of being reposted or retweeted. For tweets, make your messages short so people wanting to retweet content can add-on to what you have already shared. On Facebook, you can pin your content so that people will see it every time they load page. You can even create your own page or group for advertising your products and services.
Providing links to your content can redirect huge traffic to your site. Of course, the more people finding out about your products, the wider your reach becomes and the greater the chances of you closing a purchase deal.
Influence people to share content
The very essence of social media is to make stronger and bigger networks of people. If you can influence the people in your social sphere to share information about your business, then marketing becomes a lot easier for you. But how do you ensure people will share your info? Share interesting research findings, authoritative reviews or statistics that will sway people’s minds and make them see the importance of the products or services you are offering. You can hold events or give out promos that will make people try out what you have to offer.
The power of social media cannot be overemphasized. It has superseded traditional and antiquated marketing strategies like door-to-door selling. With a few simple clicks you can reach out to people and establish a strong market online. The effort is less, but the rewards are greater.